“Alex Eala” T-shirt sold out very quickly, but I could not independently verify the exact “45 minutes” figure from Nike itself.
What the evidence shows
- Nike’s official product page currently lists the $42 NikeCourt “Alex Eala” Tennis T-Shirt as “Sold Out.” Nike identifies it as style JU4850-010, black, 100% cotton.
- TMZ reported on August 19 that the shirt sold out “in minutes” after going live, following Eala's Instagram promotion.
- PEP.ph also reported that the shirt sold out within minutes, citing TMZ and Nike's own website as evidence.
- Nike's product listings still show the item as Sold Out, so this wasn't simply a temporary disappearance from one page.
But what about “45 minutes”?
That's where I'd be careful.
I found no reliable primary source from Nike stating that the entire inventory sold out exactly 45 minutes after launch. TMZ says “not too long after” and “sold out in minutes,” while PEP likewise says “in minutes.”
So I would not write “sold out within 45 minutes” as a confirmed fact unless you have a screenshot, timestamped post, or direct statement from Nike/Eala establishing that number.
Best wording for your article
Alex Eala's $42 NikeCourt T-shirt sold out within minutes of its release, according to reports, with Nike's official website subsequently listing the product as sold out. While reports confirm the exceptionally fast sellout, the exact claim that it happened within 45 minutes has not been independently confirmed by Nike.
That's actually stronger journalism than repeating the 45-minute number because it separates the verified fact from the unverified precision.
NikeCourt “Alex Eala” Tennis T-Shirt
Bottom line: Not just media hype. The sellout is independently supported by Nike's own product page. The “45 minutes” figure, however, should be treated as unverified; “sold out within minutes” is the safer and better-supported claim.